Stella Sport
The Adidas StellaSport line radiates fun, action, and bold energy, and the digital experience captures that spirit. Drawing inspiration from old-school video games and StellaSport’s materials, the site transforms into a 360° urban playground where users move “performance pop” models through dynamic environments.
The seamless fusion of campaign content with shoppable features guides the look and feel, turning every interaction into a chance to discover and buy. It’s more than just shopping—it invites girls to take their style and sport off the screen and into real life.
Contributions
Campaign Strategy, Brand Design, Creative Direction, Film Production.