Gang Initiation_
Gang Initiation_
With Assassin’s Creed: Unity, we didn’t just recreate Victorian London—we brought it to life through a social, geo-local WebGL experience. Players banded together in real life to form their own syndicates, mastering mobile-based skills to outwit rival gangs and reclaim the streets.
It’s not just about gameplay—it sparks friendly competition, creates real-world connections among fans, and deepened their love for the franchise.
Contributions
Experiential Design, Innovation, Creative Direction, Social Strategy, Brand Design.