As part of the park’s $150+ expansion, we overhauled the outdated Guest Experience into a dynamic digitally-driven journey that transformed the park entirely. We surveyed 800+ visitors and conducting focus groups to identify focus areas to elevate the park experience.

A redesigned map with GPS integration, enabling live wait times, relevant route mapping, and smart trip planning, ensuring every guest could get the most of the day. With the HPGO digital band and smart watch integration, guests could now access personalized ride stats, photos, and Fast Track. The result? A theme park experience that could compete with the big boys.