The Adidas StellaSport line radiates fun, action, and bold energy, and the digital experience captures that spirit. Drawing inspiration from old-school video games and StellaSport’s materials, the site transforms into a 360° urban playground where users move “performance pop” models through dynamic environments.

The seamless fusion of campaign content with shoppable features guides the look and feel, turning every interaction into a chance to discover and buy. It’s more than just shopping—it invites girls to take their style and sport off the screen and into real life.