NBC’s TV everywhere initiative sought to create a unified streaming experience across the broad range of properties under the NBC/U banner.We developed a suite of apps for every network - 16 networks, over 5 platforms (Android, Apple TV, iOS, Roku, Xbox), across every conceivable device, all built on a single platform of design. This allowed for a configurable user interface, near endless customizations and optionality, plus a more efficient distribution of content.

App downloads rose 66% year-over-year and the number of video streams viewed increased 146%.

/ Creative direction and product design from concept to completion, Managed deliverables, timelines and client presentations