At Purina’s Retail Innovation Center, we turn pet care insights into actionable retail strategies. With interactive displays, immersive kinect demos, and dynamic product showcases, grocers learn how to unlock curious sales connections—such as how simply introducing cat food can dramatically boost candle sales and other seemingly non-related items for the home.

This ever-evolving space blends data-driven storytelling with hands-on experiences, helping retailers explore pet biology, consumer behavior, and retail trends. Purina’s forward-thinking approach positions the center as a hub of innovation, empowering partners to boost sales and rethink how pet care and retail intersect.