Shiseido had three years to transform from Japan’s top beauty brand into a global powerhouse. Without a digital retail platform, even domestic merchants struggled. We conducted cross-border research, built a bold vision, and used Salesforce to craft a commerce-meets-content platform.

Though B2B, we approached it like B2C, blending curated content with seamless storytelling. Designed with the same elegance as Shiseido’s products, the platform keeps merchants stocked and inspired, driving success both in Japan and worldwide.