Luxury auctions are built on elegance, desire, and discovery. Transforming that experience digitally required more than tech—it demanded storytelling and sophistication. For this 275-year-old institution, we crafted an ecosystem where content, art history, and romance flow seamlessly,

inviting a global audience to fall in love with each piece. With every tap, gallery visit, and bid, we blended tradition and innovation—preserving the allure while ushering the brand into a new era of luxury and connection.