Everyone knows Starbucks for their lattes, but convincing purists of their top-tier roasts required a new approach. At Starbucks Reserve, subtle iBeacons guide visitors on a sensory journey—roasting, brewing, and beyond.

This self-guided experience weaves through the store, encouraging curiosity and deeper connections with the artistry behind every cup. It’s not just coffee; it’s a narrative unfolding, revealing a richer relationship with the Starbucks brand.